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Marketing management
Lieferkette
33
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Smith, Ronn J.
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Journal of the Academy of Marketing Science
2
Journal of retailing
1
The international journal of logistics management
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Spillover effects of a firm's relationship marketing orientation in the logistics triad
Hofer, Adriana Rossiter
;
Smith, Ronn J.
;
Murphy, Paul R.
- In:
The international journal of logistics management
25
(
2014
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10010405063
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2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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3
Marketing at the retail shelf : an examination of moderating effects of logistics on SKU market share
Waller, Matthew A.
;
Williams, Brent D.
;
Tangari, Andrea …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10003965754
Saved in:
4
Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.
;
Ellinger, Alexander E.
;
Stank, Theodore P.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965740
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