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Marketing management
Entrepreneurship
57
Unternehmensgründung
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Business start-up
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Entrepreneurship approach
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Marketing
31
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23
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Marketingmanagement
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Consumer behaviour
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Customer Orientation
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Eggers, Fabian
7
Hills, Gerald E.
5
Hultman, Claes M.
4
Gilmore, Audrey
2
Hansen, David J.
2
Kilenthong, Pitsamorn
2
McAuley, Andrew
2
Miles, Morgan P.
2
Niemand, Thomas
2
Pakura, Stefanie
2
Rudeloff, Christian
2
Bekmeier-Feuerhahn, Sigrid
1
Breier, Matthias
1
Brown McCabe, Deborah
1
Davis, Amy E.
1
Deacon, Jonathan
1
Giglierano, Joe
1
Hultman, Claes
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Jones, Rosalind
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Kasouf, Chickery J.
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Kraus, Sascha
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Morrish, Sussie
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O'Cass, Aron
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Journal of business research : JBR
2
Journal of strategic marketing
2
Entrepreneurship research journal : ERJ
1
International entrepreneurship and management journal
1
International journal of entrepreneurial venturing
1
International journal of entrepreneurial venturing : IJEV
1
International journal of technology marketing : IJTMkt
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
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Review of managerial science : RMS
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ECONIS (ZBW)
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1
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
2
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
3
Grow with the flow : entrepreneurial marketing and thriving young firms
Eggers, Fabian
- In:
International journal of entrepreneurial venturing
1
(
2009/10
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10003956201
Saved in:
4
Anatomy of entrepreneurial marketing
O'Cass, Aron
;
Morrish, Sussie
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 2-4
Persistent link: https://www.econbiz.de/10011580416
Saved in:
5
The evolution and development of entrepreneurial marketing
Hills, Gerald E.
;
Hultman, Claes M.
;
Miles, Morgan P.
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003723462
Saved in:
6
Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of small business strategy
26
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011497345
Saved in:
7
Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
8
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
9
Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian
;
Brown McCabe, Deborah
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
Saved in:
10
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
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