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~subject:"Marketing management"
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Marketing management
Strategisches Management
40,020
Strategic management
33,767
Relationship marketing
25,957
Beziehungsmarketing
25,282
Customer satisfaction
15,273
Kundenzufriedenheit
13,688
Consumer behaviour
11,676
Konsumentenverhalten
11,488
Service quality
7,777
Dienstleistungsqualität
7,582
Theorie
7,230
Theory
7,148
Deutschland
5,963
Germany
5,519
Unternehmenserfolg
4,031
Firm performance
3,842
USA
3,761
United States
3,581
Costa Rica
3,225
Brand management
3,040
Marketingmanagement
3,038
Organizational change
3,031
Markenführung
3,024
Innovation
3,016
Innovationsmanagement
3,002
Organisatorischer Wandel
2,974
Innovation management
2,792
Lieferantenmanagement
2,720
Supplier relationship management
2,719
Multinationales Unternehmen
2,652
KMU
2,648
Electronic Commerce
2,645
SME
2,641
E-commerce
2,465
Transnational corporation
2,452
Social Web
2,420
Social web
2,419
Management
2,346
Bank
2,288
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Undetermined
885
Free
296
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Article
1,831
Book / Working Paper
1,150
Journal
2
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Article in journal
1,487
Aufsatz in Zeitschrift
1,487
Aufsatz im Buch
306
Book section
306
Hochschulschrift
223
Thesis
188
Graue Literatur
124
Non-commercial literature
124
Collection of articles of several authors
119
Sammelwerk
119
Lehrbuch
106
Bibliografie enthalten
94
Bibliography included
94
Textbook
93
Aufsatzsammlung
85
Case study
76
Fallstudie
76
Arbeitspapier
67
Working Paper
67
Ratgeber
49
Guidebook
47
Handbook
34
Handbuch
34
Konferenzschrift
26
Conference proceedings
17
Reprint
15
Glossar enthalten
12
Glossary included
12
Collection of articles written by one author
10
Conference paper
10
Konferenzbeitrag
10
Sammlung
10
research-article
10
Fallstudiensammlung
7
Bibliografie
6
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6
Einführung
4
CD-ROM, DVD
3
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3
Firmeninformation
3
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English
2,359
German
615
Polish
6
French
5
Russian
3
Czech
1
Dutch
1
Romanian
1
Spanish
1
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Author
All
Bruhn, Manfred
25
Homburg, Christian
23
Kumar, V.
16
Piercy, Nigel
12
Cravens, David W.
10
Kotler, Philip
10
Grönroos, Christian
9
Pfeffermann, Nicole
9
Terho, Harri
9
Tomczak, Torsten
9
Wiedmann, Klaus-Peter
9
Kleinaltenkamp, Michael
8
Palmatier, Robert W.
8
Sheth, Jagdish N.
8
Verhoef, Peter C.
8
Aaker, David A.
7
Bauer, Hans H.
7
Morgan, Neil A.
7
Petersen, J. Andrew
7
Vrontis, Demetris
7
Wilde, Klaus D.
7
Day, George S.
6
Fink, Klaus-J.
6
Gupta, Sunil
6
Knittel, Christopher R.
6
Ko, Eunju
6
Kuß, Alfred
6
Neslin, Scott A.
6
O'Cass, Aron
6
Ormrod, Robert P.
6
Payne, Adrian
6
Percy, Larry
6
Quach, Sara
6
Stango, Victor
6
Varadarajan, Rajan
6
Zupancic, Dirk
6
Ahlert, Dieter
5
Casidy, Riza
5
Chan-Olmsted, Sylvia M.
5
Eisingerich, Andreas B
5
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Institution
All
American Marketing Association
11
IGI Global
4
AMACOM
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Information Resources Management Association
3
Chartered Institute of Marketing
2
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag <Berlin>
2
Harvard Graduate School of Business Administration
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
NetLibrary, Inc
2
RWTH Aachen
2
Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bergische Universität Wuppertal
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Cranfield School of Management
1
Deutscher Manager-Verband
1
Deutscher Sparkassen- und Giroverband
1
Econometrisch Instituut <Rotterdam>
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Harvard Graduate School of Business Administration / Division of Research
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
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Published in...
All
Journal of business research : JBR
79
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of strategic marketing
53
SpringerLink / Bücher
40
The journal of business & industrial marketing
35
Journal of the Academy of Marketing Science
30
European journal of marketing : EJM
29
Journal of retailing and consumer services
29
Europäische Hochschulschriften / 5
21
Business horizons
20
Gabler Edition Wissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : MM
14
Journal of marketing
13
Journal of marketing communications
13
Cogent business & management
12
Journal of business-to-business marketing
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
12
Asia Pacific journal of marketing and logistics
11
International journal of electronic customer relationship management : IJECRM
11
International journal of hospitality management
11
Journal of retailing
11
The journal of product & brand management
11
Journal of international marketing
10
Lehrbuch
10
AMS review : official publication of the Academy of Marketing Science
9
International journal of business and globalisation : IJBG
9
International review on public and non-profit marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing letters : a journal of research in marketing
9
Springer eBook Collection
9
The journal of brand management : an international journal
9
The marketing review
9
The service industries journal
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
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Source
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ECONIS (ZBW)
2,967
Other ZBW resources
16
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1
Strategic orientation and social enterprise performance
Liu, Gordon
;
Takeda, Sachiko
;
Ko, Wai Wai
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
Saved in:
2
Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
20
(
2020
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
Saved in:
3
Kundenzufriedenheit
und Kundenbindung als strategische Zielgrößen im Marketing
Drees, Norbert
(
ed.
);
Schiller, Sören
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10013424799
Saved in:
4
Innovations of retail banks : expression of relationship marketing or product orientation?
Kieżel, Małgorzata
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 27-34
Persistent link: https://www.econbiz.de/10011647845
Saved in:
5
Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
Saved in:
6
Multikanalorientiertes Brokerage : eine theoretische und empirische Untersuchung zur marketingstrategischen Ausrichtung am Beispiel der Landesbank Baden-Württemberg (LBBW)
Weissenberger, Lothar
-
2002
Persistent link: https://www.econbiz.de/10001691346
Saved in:
7
Orientation vers le marché (OVM), qualité des services et satisfaction des clients dans le secteur du private banking (PB)
Denis, Jean-Emile
;
Graber, Stéphane
;
Czellar, Sandor
-
2003
Persistent link: https://www.econbiz.de/10001764675
Saved in:
8
What do people "like" on Facebook? : content marketing strategies used by retail bank brands in Australia and Singapore
Wang, Pengji
;
McCarthy, Breda
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10012668422
Saved in:
9
Strategische Angebotsgestaltung im Private Banking : eine systemorientierte Betrachtung der Private Banking-Marktleistung
Prinz, Patrick
-
2001
Persistent link: https://www.econbiz.de/10001618902
Saved in:
10
Marketing und Vertrieb von Versicherungs- und Finanzprodukten für Privatkunden : Fach- und Führungskompetenz für die Assekuranz ; Geprüfter Fachwirt für Versicherungen und Finanzen...
Köhne, Thomas
;
Lange, Manfred
-
2015
-
3. Aufl.
Persistent link: https://www.econbiz.de/10011290103
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