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Customer experience management : a revolutionary approach to connecting with your customers

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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets

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Customer Experience Management

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Temporal orientation and customer loyalty programs

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Customer Experience Management : A Revolutionary Approach to Connecting with Your Customers

Schmitt, Bernd H. - 2010 - Online-Ausg.

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers; Preface; Acknowledgments; Contents; Chapter 1: Taking the Customer Seriously-Finally; Chapter 2: An Overview of the CEM Framework; Chapter 3: Analyzing the Experiential World of the Customer; Chapter 4:...

Persistent link: https://www.econbiz.de/10012683530

Interfirm behavior and goal alignment in relational exchanges

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