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~subject:"Marketing social responsibility"
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Marketing social responsibility
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AMS review : official publication of the Academy of Marketing Science
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Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
Gaski, John F.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 7-24
Persistent link: https://www.econbiz.de/10013401656
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Why should marketers be forced to ignore their moral awareness? : a reply to Gaski
Demuijnck, Geert
;
Murphy, Patrick E.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 38-43
Persistent link: https://www.econbiz.de/10013401663
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