Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
From marketing to crisis manag...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Marketing
437
Deutschland
201
Germany
195
Ernährungsindustrie
177
Food industry
177
Marketingmanagement
176
Marketing management
157
Welt
93
World
93
Theorie
89
Theory
89
Management
86
Landwirtschaft
80
Agriculture
71
Marketingtheorie
62
Marktforschung
56
Market research
50
Consumer behaviour
46
Konsumentenverhalten
46
Russia
44
Russland
44
Aufsatzsammlung
39
Strategisches Management
36
Innovation
32
Krisenmanagement
32
EU countries
30
EU-Staaten
30
Ernährungssicherung
30
Werbung
30
Agrarpolitik
29
Food security
28
Advertising
26
Agricultural policy
26
Agro-industry
26
Agroindustrie
26
Beziehungsmarketing
26
Relationship marketing
26
Kongress
25
USA
25
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
55
Article
4
Journal
1
Type of publication (narrower categories)
All
Conference proceedings
Festschrift
Article in journal
352
Aufsatz in Zeitschrift
352
Lehrbuch
149
Textbook
137
Collection of articles of several authors
108
Sammelwerk
108
Aufsatz im Buch
99
Book section
99
Konferenzschrift
65
Graue Literatur
62
Non-commercial literature
62
Hochschulschrift
50
Aufsatzsammlung
49
Thesis
42
Glossar enthalten
38
Glossary included
38
Bibliografie enthalten
28
Bibliography included
28
Reprint
28
Arbeitspapier
25
Working Paper
25
research-article
19
review-article
18
viewpoint
15
Handbook
14
Handbuch
14
Case study
11
Fallstudie
11
non-article
11
Collection of articles written by one author
10
Sammlung
10
Einführung
9
Bibliografie
7
CD-ROM, DVD
6
Conference paper
6
Konferenzbeitrag
6
Mehrbändiges Werk
6
Multi-volume publication
6
more ...
less ...
Language
All
English
52
German
9
Author
All
Sheth, Jagdish N.
6
Kumar, V.
5
Hörschgen, Hans
3
Spotts, Harlan E.
3
Backhaus, Klaus
2
Betts-Outland, Harriette
2
Fritz, Wolfgang
2
Hildebrandt, Lutz
2
Rabe, Christina
2
Robson, Julie
2
Abel, Bodo
1
Arnold, Pauline
1
Ashraf, Samreen
1
Bauer, András
1
Bellur, Venkatakrishna V.
1
Benkenstein, Martin
1
Bloom, Paul N.
1
Brady, Michael K.
1
Brown, Tom
1
Coates, Nigel
1
Conduit, Jodie
1
Cron, William L.
1
Diamantopoulos, Adamantios
1
Dichtl, Erwin
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Edvardsson, Bo
1
Eisele, Rainer
1
Eisend, Martin
1
Engelhardt, Werner Hans
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Frazier, Gary L.
1
Froböse, Michael
1
Green, Paul E.
1
Grewal, Dhruv
1
Griffith, David
1
Grönroos, Christian
1
Gümbel, Rudolf
1
Hamilton, Rebecca W.
1
more ...
less ...
Institution
All
American Marketing Association
15
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
European Marketing Academy
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
ICORIA <10, 2011, Berlin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
more ...
less ...
Published in...
All
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Legends in marketing
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
4
Journal of historical research in marketing
3
Betriebswirtschaftliche Schriften : BWS
2
The journal of business & industrial marketing
2
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Advances in advertising research
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Betriebswirtschaftliche Schriften
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing intelligence & planning
1
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund / Sonderausgabe
1
Series / American Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Quantitative
marketing
and
marketing
management :
marketing
models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Engaging customers : AMA Winter
Marketing
Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
6
Special issue: Academy of
Marketing
Annual Conference 2013 :
Marketing
relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
7
"
Marketing
theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
8
"
Marketing
theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
9
"
Marketing
theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
10
"
Marketing
theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
