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Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000834348
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti; Rajala, Arto; Möller, Kristian - In: Essays on capabilities based marketing and competitive …, (pp. 23-52). 2003
Persistent link: https://www.econbiz.de/10002073211