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~subject:"Marketing theory"
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Marketing theory
Business network
37
Unternehmensnetzwerk
36
Finnland
20
Innovation
18
Theory
18
Finland
17
Innovation management
17
Innovationsmanagement
17
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16
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14
Lieferantenmanagement
14
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14
Supplier relationship management
14
B-to-B-Marketing
13
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13
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Betriebliche Wertschöpfung
12
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Marketingmanagement
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Business model
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Geschäftsmodell
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9
Marketingtheorie
9
Relationship marketing
9
Software industry
9
Softwareindustrie
9
Beziehungsmarketing
8
Bundling strategy
8
Leistungsbündel
8
Open Innovation
8
Firm performance
7
Unternehmenserfolg
7
Verbraucher
7
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6
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3
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English
9
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Möller, K. E. Kristian
6
Halinen, Aino
2
Rajala, Arto
2
Anttila, Mai
1
Makkonen, Hannu
1
Möller, Kristian
1
Pels, Jaqueline
1
Rajala, Risto
1
Saarikorpi, Mervi
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Saren, Michael
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Tuominen, Matti
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Working papers / W / Helsinki School of Economics and Business Administration
2
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
The SAGE handbook of marketing theory
1
Työpapereita / F
1
Working paper / European Institute for Advanced Studies in Management
1
Working papers / Helsinki School of Economics : F / Helsingin Kauppakorkeakoulu
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ECONIS (ZBW)
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1
Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti
;
Rajala, Arto
;
Möller, Kristian
- In:
Essays on capabilities based marketing and competitive …
,
(pp. 23-52)
.
2003
Persistent link: https://www.econbiz.de/10002073211
Saved in:
2
A framework for identifying the roles of marketing
Rajala, Arto
-
1992
Persistent link: https://www.econbiz.de/10000847655
Saved in:
3
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
Saved in:
4
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
5
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
6
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
7
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
8
Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian
-
1997
Persistent link: https://www.econbiz.de/10000978555
Saved in:
9
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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