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Marketing theory
Marketing
29,134
Agribusiness
12,646
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Marketingmanagement
3,495
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3,268
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Kotler, Philip
28
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15
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13
Freiling, Jörg
10
Pepels, Werner
10
Sheth, Jagdish N.
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Kleinaltenkamp, Michael
8
Tadajewski, Mark
8
Hair, Joseph F.
7
Blythe, Jim
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Maclaran, Pauline
6
McDaniel, Carl D.
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Deseniss, Alexander
5
Homburg, Christian
5
Hörschgen, Hans
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Bruhn, Manfred
4
Fill, Chris
4
Fritz, Wolfgang
4
Hunt, Shelby D.
4
Jaworski, Bernard J.
4
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4
Kilian, Thomas
4
Krohmer, Harley
4
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4
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4
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4
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4
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American Marketing Association
15
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4
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4
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3
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3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
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2
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2
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2
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2
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1
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1
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1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
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1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
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1
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1
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1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for Operations Research and the Management Sciences
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Market Research Society
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Marketing Science Institute <Cambridge, Mass.>
1
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SpringerLink / Bücher
43
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
AMS review : official publication of the Academy of Marketing Science
11
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Australasian marketing journal
7
Journal of business research : JBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Springer eBook Collection / Business and Management
6
Journal of marketing theory and practice : JMTP
5
Always learning
4
International series in operations research & management science
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing intelligence & planning
3
Marketing theory and applications
3
Proceedings series / American Marketing Association
3
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ECONIS (ZBW)
757
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51
Relationship
marketing
: theory and practice
Buttle, Francis A.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000563064
Saved in:
52
Reflections on the futures of
marketing
: practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
53
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing
-Management, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
54
Markets, market control and
marketing
reform : selected papers
Bauer, Péter T.
;
Yamey, Basil S.
-
1968
Persistent link: https://www.econbiz.de/10000568357
Saved in:
55
The Euro-bond market
Einzig, Paul
-
1969
-
2. ed., extensively rev. and enlarged
Persistent link: https://www.econbiz.de/10000569906
Saved in:
56
An econometric approach to a
marketing
decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
57
Marketing
and market assessment
Sewell, J. L.
-
1966
Persistent link: https://www.econbiz.de/10000574740
Saved in:
58
Research in
marketing
. Papers read at the 7. Annual Conference of the Market Research Society, Eastbourne, March 1964
1964
Persistent link: https://www.econbiz.de/10000577601
Saved in:
59
Concepts for modern
marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
60
Marketing
as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
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