An econometric approach to a marketing decision model
Year of publication: |
1971
|
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Authors: | Frank, Ronald E. ; Frank, Ronald Edward ; Massy, William Francis |
Other Persons: | Massy, William F. (contributor) |
Publisher: |
Cambridge Mass. [u.a.] : MIT Press |
Subject: | Ökonometrik | Absatzpolitik | Marktforschung | Einzelhandelsbetrieb | Verbraucher | Entscheidungstheorie | Decision theory | Marketingtheorie | Marketing theory | Marketing | Entscheidung | Decision | Ökonometrisches Modell | Econometric model | Modell |
Description of contents: | Table of Contents [external.dandelon.com] |
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Marketing management and the decision sciences: theory and applications
Darden, William R., (1971)
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Verbraucherpanel : Informationen als Grundlage für Marketingentscheidungen im Einzelhandel
Weissman, Arnold, (1983)
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Marketing Data, Models and Decisions
Wedel, Michel, (2014)
- More ...
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Frank, Ronald E., (1972)
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Effects of short-term promotional strategy in selected market segments
Frank, Ronald Edward, (1967)
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Self position and space effects on sales
Frank, Ronald Edward, (1970)
- More ...