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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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The economics of marketing and distribution
Nariu, Tatsuhiko - In: The Japanese economy : translations and studies 35 (2008) 2, pp. 5-22
Persistent link: https://www.econbiz.de/10003815881
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
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Sales contest research : business and individual differences factors affecting intentions to pursue contest goals
Murphy, William H.; Dacin, Peter A. - In: Industrial marketing management : the international … 38 (2009) 1, pp. 109-118
Persistent link: https://www.econbiz.de/10003810428
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Drivers of sales performance : a contemporary meta-analysis
Verbeke, Willem J. M. I. (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665020
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Customer Value unterschiedlicher Mehrkanalkonfigurationen im Kaufzyklus
Sulser, Corsin - 2012
Persistent link: https://www.econbiz.de/10009709186
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Navigating difficult waters: publishing trends and scholarship in sales research
Plouffe, Christopher R.; Williams, Brian C.; Wachner, Trent - In: The journal of personal selling & sales management : JPSSM 28 (2008) 1, pp. 79-92
Persistent link: https://www.econbiz.de/10003735643
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Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.; Li, Tieshan; Liu, Yong; Weinberg, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
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Marketing strategiczny na rynku farmaceutycznym
Michalik, Małgorzata; Pilarczyk, Bogna; Mruk, Henryk - 2008 - wyd. 2
Persistent link: https://www.econbiz.de/10003750458
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Demand and Distribution Relationships in the Ready-to-Drink Iced Tea Market : A Graphical Approach
Krider, Bob; Li, Tieshan; Liu, Yong; Weinberg, Charles - 2015
The relationship between distribution coverage and market share for an incumbent brand and for new entrants in the ready-to-drink iced tea market during its growth phase is explored using state space diagrams. This graphical visualization method was originally developed to disentangle lead–lag...
Persistent link: https://www.econbiz.de/10014035810