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Marketing theory
Brand image
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Brand management
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Broyles, S. Allen
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Kohli, Chiranjeev
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Leingpibul, Thaweephan
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Monroe, Kent B.
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Schumann, David W.
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Suri, Rajneesh
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Examining brand equity antecedent/consequence relationships
Broyles, S. Allen
;
Schumann, David W.
;
Leingpibul, …
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10003827793
Saved in:
2
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
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