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~subject:"Marketingforschung"
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Marketingforschung
Marktforschung
25
Marketingmanagement
21
Marketing
19
Marketing management
19
Strategisches Management
19
Theorie
19
Theory
19
USA
16
United States
15
Marketing theory
12
Marketingtheorie
12
Strategic management
12
Vereinigte Staaten
10
Innovation
9
Market research
9
Organisatorischer Wandel
9
Organizational change
9
Dynamic capabilities
7
Dynamische Kompetenzen
7
Innovation management
7
Innovationsmanagement
7
Management
7
Verbraucher
7
Firm performance
6
Unternehmenserfolg
6
Produktgestaltung
5
Unternehmensplanung
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Wettbewerbsstrategie
5
Absatzplanung
4
Competitive advantage
4
Consumer behaviour
4
Corporate planning
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Konsumentenverhalten
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Lehrbuch
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Markenartikel
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Technischer Fortschritt
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English
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Aaker, David A.
21
Day, George S.
21
Kumar, V.
15
Leone, Robert P.
2
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Wiley series in marketing
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ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
9
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
2
Marketing research
Aaker, David A.
;
Day, George S.
-
1983
-
2. ed.
Persistent link: https://www.econbiz.de/10000077769
Saved in:
3
Marketing research
Aaker, David A.
;
Day, George S.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000045753
Saved in:
4
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
5
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10000673313
Saved in:
6
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10000627741
Saved in:
7
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10001785137
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
9
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10001464507
Saved in:
10
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
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