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~subject:"Marketingforschung"
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Marketingforschung
Consumer behaviour
7
Salespeople
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Verkaufspersonal
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Konsumentenverhalten
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Selling
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Verkauf
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Absatz
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Dienstleistungsqualität
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Sales
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USA
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United States
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B-to-B-Marketing
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Beziehungsmarketing
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Brand image
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Brand management
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Business-to-business marketing
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Credibility
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Customer satisfaction
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Einzelhandel
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Glaubwürdigkeit
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Japan
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Lieferantenmanagement
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Markenführung
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Markenimage
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Marketing
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Marketing management
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Marketingmanagement
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Performance measurement
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Performance-Messung
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Relationship marketing
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Retail trade
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Supplier relationship management
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store image
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1978-1997
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Acculturation
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Adaptive selling behavior
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Altruism
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Altruismus
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English
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Plank, Richard E.
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Reid, David A.
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Fundamentals of business marketing research
Reid, David A.
;
Plank, Richard E.
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2004
Persistent link: https://www.econbiz.de/10001782893
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Fundamentals of business marketing research
Reid, David A.
(
contributor
);
Plank, Richard E.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004485133
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