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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Marketing channel design and management
Coughlan, Anne T.; Stern, Louis W. - In: Kellogg on marketing, (pp. 247-269). 2001
Persistent link: https://www.econbiz.de/10001612987
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Marketing channel strategy
Palmatier, Robert W.; Stern, Louis W.; Ansary, Adel I. el- - 2015 - 8. ed., global ed.
Persistent link: https://www.econbiz.de/10010405005
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Management in marketing channels
Stern, Louis W. - 1989
Persistent link: https://www.econbiz.de/10014369208
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Marketing channel strategy : an omni-channel approach
Palmatier, Robert W.; Sivadas, Eugene; Stern, Louis W.; … - 2020 - Ninth edition
Persistent link: https://www.econbiz.de/10012056833
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Legal aspects of marketing strategy : antitrust and consumer protection issues
Stern, Louis W.; Eovaldi, Thomas L. - 1984
Persistent link: https://www.econbiz.de/10013474964