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Marketingmanagement
Unternehmensnetzwerk
29
Business network
27
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12
Unternehmenskooperation
11
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10
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Håkansson, Håkan
4
Harrison, Debbie
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Snehota, Ivan
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Waluszewski, Alexandra
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Östberg, Claes
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Handbook of marketing
1
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
1
The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
4
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The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
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2
Rethinking marketing : developing a new understanding of markets
Håkansson, Håkan
;
Harrison, Debbie
;
Waluszewski, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10001999088
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3
Marketing in business markets
Håkansson, Håkan
;
Snehota, Ivan
- In:
Handbook of marketing
,
(pp. 513-526)
.
2006
Persistent link: https://www.econbiz.de/10003335279
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4
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
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