Similar Search Results

Enviropreneurial marketing in greening corporate activities : evidence from four Chinese green firms

Song-Turner, Helen; Polonsky, Michael J. - In: European business review : EBR ; the official journal … 28 (2016) 5, pp. 506-531

Persistent link: https://www.econbiz.de/10011588526

Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions

Valos, Michael; Polonsky, Michael J.; Mavondo, Felix; … - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 713-746

Persistent link: https://www.econbiz.de/10011309061

Integrating social media within an integrated marketing communication decision-making framework

Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558

Persistent link: https://www.econbiz.de/10011854313

Marketers' perceptions of the implementation difficulties of multichannel marketing

Valos, Michael John; Polonsky, Michael J.; Geursen, Gus; … - In: Journal of strategic marketing 18 (2010) 5, pp. 417-434

Persistent link: https://www.econbiz.de/10008698535

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Mansouri, Hossein; Boroujerdi, Saeed Sadeghi; Polonsky, … - In: New England journal of entrepreneurship : NEJE 25 (2022) 2, pp. 103-120

Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within...

Persistent link: https://www.econbiz.de/10013440157

Green marketing and green consumers: exploring the myths

Connolly, John; McDonagh, Pierre; Polonsky, Michael; … - In: The international handbook on environmental technology …, (pp. 251-268). 2006

Persistent link: https://www.econbiz.de/10003448176