Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Year of publication: |
2022
|
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Authors: | Mansouri, Hossein ; Boroujerdi, Saeed Sadeghi ; Polonsky, Michael J. ; Maizaitulaidawati Md Husin ; Seydi, Mehdi |
Published in: |
New England journal of entrepreneurship : NEJE. - Bingley : Emerald, ISSN 2574-8904, ZDB-ID 2169600-7. - Vol. 25.2022, 2, p. 103-120
|
Subject: | Internal marketing | Market orientation | Entrepreneurship development | Sports club | Marketingmanagement | Marketing management | Sportorganisation | Sport organization | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing | Sportmarketing | Sports marketing | KMU | SME | Fußball | Football |
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