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Marketingmanagement
Brand management
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Mühlbacher, Hans
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Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
1
Marketingstudien
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
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ECONIS (ZBW)
8
USB Cologne (EcoSocSci)
1
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Strategische Differenzierung im Industriegütermarketing
Mühlbacher, Hans
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 197-212)
.
1997
Persistent link: https://www.econbiz.de/10001298619
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2
Standardisierungsgrad der Marketingpolitik transnationaler Unternehmungen : die Ergebnisse einer empirischen Untersuchung
Beutelmeyer, Werner
-
1986
Persistent link: https://www.econbiz.de/10000703321
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3
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, K. E. Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
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4
Multi-stakeholder virtual dialogue : introduction to the special issue
Kornum, Niels
;
Mühlbacher, Hans
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1460-1464
Persistent link: https://www.econbiz.de/10009757080
Saved in:
5
Marketing management : a value-creation process
Jolibert, Alain
;
Mühlbacher, Hans
;
Florès, Laurent
; …
-
2012
-
2nd edition
Persistent link: https://www.econbiz.de/10009582249
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6
Marketing management : a value-cration process
Dubois, Pierre-Louis
;
Jolibert, Alain
;
Mühlbacher, Hans
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10002573025
Saved in:
7
Strategische Positionierung - Grundpfeiler des Marketings in komplexen und dynamischen Umwelten
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
56
(
1996
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10001197614
Saved in:
8
Benefit-Segmentierung von Dienstleistungsmärkten
Mühlbacher, Hans
- In:
Marketing : ZFP ; journal of research and management
12
(
1990
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10001093779
Saved in:
9
Marketing management : a value-creation process
Dubois, Pierre-Louis
;
Jolibert, Alain
;
Mühlbacher, Hans
-
2007
Persistent link: https://www.econbiz.de/10004225910
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