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The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.; Iyer, Rajesh; Liao-Troth, Sara; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
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The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.; Liu, Jun - In: The journal of consumer marketing 29 (2012) 2, pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
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Retailers' major ethical decision making constructs
Fraedrich, John; Iyer, Rajesh - In: Journal of business research : JBR 61 (2008) 8, pp. 834-841
Persistent link: https://www.econbiz.de/10003736757