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Consumer risk perceptions and marketing strategy : the case of genetically modified food
Phillips, Diane M.; Hallman, William K. - In: Psychology & marketing 30 (2013) 9, pp. 739-748
Persistent link: https://www.econbiz.de/10009792698
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Gentechnik und Lebensmittel : Marketing in Widerstandsmärkten
Koppelmann, Udo; Willers, Christoph - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 40-44
Persistent link: https://www.econbiz.de/10003765703
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Marketing in Widerstandsmärkten : untersucht am Beispiel gentechnisch veränderter Lebensmittel
Willers, Christoph - 2007
Persistent link: https://www.econbiz.de/10013432032
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In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar; Kushwaha, Tarun; Steenkamp, … - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica; Peter, Paula C.; Gibbert, Michael - In: Journal of business research : JBR 91 (2018), pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
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The role of consumer confidence in creating customer loyalty
Ou, Yi-chun; Vries, Lisette de; Wiesel, Thorsten; … - In: Journal of service research : JSR 17 (2014) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10010393226