//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product classifications, consu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
6
Online-Marketing
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Social Web
5
Social web
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand management
3
Hispanics
3
Hispano-Amerikaner
3
Markenführung
3
Marketing management
3
Relationship marketing
3
Website
3
social media
3
Benutzerschnittstelle
2
Brand
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Incentivized reviews
2
Markenartikel
2
Software development
2
Softwareentwicklung
2
USA
2
United States
2
User interface
2
Absatzplanung
1
Acculturation
1
Advertising appeals
1
Advertising history
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Korgaonkar, Pradeep
2
Goldring, Deborah
1
O'Leary, Bay
1
Silverblatt, Ronnie
1
Published in...
All
Journal of business research : JBR
1
Journal of internet commerce
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product, marketing and web site attributes discriminating between successful and failed Internet businesses
Korgaonkar, Pradeep
;
O'Leary, Bay
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
Saved in:
2
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
3
Strategic market planning in a turbulent business environment
Silverblatt, Ronnie
;
Korgaonkar, Pradeep
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10003606940
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->