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Marketingmanagement
Strategisches Management
39,087
Strategic management
32,702
Unternehmensplanung
5,832
Theorie
5,165
Theory
5,127
Corporate planning
3,709
Unternehmenserfolg
3,402
Deutschland
3,296
Firm performance
3,248
Germany
2,946
Organizational change
2,804
Organisatorischer Wandel
2,785
Management
2,648
Strategische Planung
2,568
Multinationales Unternehmen
2,551
Transnational corporation
2,383
USA
2,362
Innovationsmanagement
2,343
United States
2,238
Innovation management
2,161
KMU
2,154
SME
2,152
Innovation
2,051
Unternehmen
1,890
Wettbewerbsstrategie
1,850
Competitive strategy
1,729
Human Resource Management
1,630
Personalmanagement
1,630
Erfolgsfaktor
1,499
Corporate Social Responsibility
1,358
Corporate social responsibility
1,334
Success factor
1,314
Managers
1,296
Führungskräfte
1,294
Wettbewerbsvorteil
1,290
Globalisierung
1,240
Entrepreneurship
1,209
Geschäftsmodell
1,201
Globalization
1,195
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Undetermined
290
Free
83
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Book / Working Paper
642
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557
Journal
2
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106
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95
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92
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79
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74
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74
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62
Sammelwerk
62
Bibliografie enthalten
61
Bibliography included
61
Graue Literatur
48
Non-commercial literature
48
Aufsatzsammlung
40
Case study
37
Fallstudie
37
Arbeitspapier
26
Working Paper
26
Ratgeber
18
Guidebook
17
Konferenzschrift
14
Conference proceedings
10
Reprint
9
Glossar enthalten
8
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8
Fallstudiensammlung
7
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7
Handbuch
7
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4
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4
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4
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4
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3
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1
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Tomczak, Torsten
15
Kuß, Alfred
13
Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Reinecke, Sven
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
8
Homburg, Christian
7
Lambin, Jean-Jacques
7
Percy, Larry
6
Gilligan, Colin
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Devinney, Timothy Michael
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
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Institution
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Information Resources Management Association
3
Springer Fachmedien Wiesbaden
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag <Berlin>
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Magyar Szocialista Munkáspárt
1
Magyar Szocialista Munkáspárt / Gazdaságpolitikai Osztály
1
Magyar Szocialista Munkáspárt / Győr-Sopron Megyei Bizottság
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
UVK Verlagsgesellschaft mbH
1
Ulysses Management-Planspiele & Beratung <München>
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
21
Lehrbuch
13
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Hochschulschriften zur Betriebswirtschaftslehre
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of marketing
4
Journal of retailing and consumer services
4
Marktorientierte Unternehmensführung
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
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Source
All
ECONIS (ZBW)
1,167
USB Cologne (EcoSocSci)
34
Showing
1
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10
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1,201
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date (newest first)
date (oldest first)
1
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
2
Winning on the marketing front : the corporate manager's game plan
Cohen, William A.
-
1986
Persistent link: https://www.econbiz.de/10000696517
Saved in:
3
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10000091537
Saved in:
4
Strategisches Management und Marketing : Markt- und Wettbewerbsanalyse, strategische Frühaufklärung, Portfolio-Management
Kreilkamp, Edgar
-
1987
Persistent link: https://www.econbiz.de/10000083249
Saved in:
5
Märkte in Europa : Strategien für das Marketing
Berg, Hartmut
;
Meissner, Hans Günther
;
Schünemann, …
-
1990
Persistent link: https://www.econbiz.de/10000087788
Saved in:
6
Marketing planning by design : systematic planning for successful marketing strategy
Strauß, Ralf E.
;
Strauss, Ralf
-
2008
Persistent link: https://www.econbiz.de/10003754632
Saved in:
7
Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
8
Business development : a market-oriented perspective
Sørensen, Hans Eibe
-
2012
Persistent link: https://www.econbiz.de/10009513343
Saved in:
9
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
10
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
-
2004
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002150722
Saved in:
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