Strategic market planning : problems and analytical approaches
Derek F. Abell; John S. Hammond
| Year of publication: |
1979
|
|---|---|
| Authors: | Abell, Derek F. ; Hammond, John S. |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Absatztechnik | Absatzpolitik | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Unternehmensplanung | Corporate planning | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 527 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| ISBN: | 0-13-851089-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000091537