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Marketingmanagement
Marketing management
16,072
Environmental management
14,031
Umweltmanagement
14,024
Theorie
4,178
Theory
4,177
Marketing
3,563
Nachhaltige Entwicklung
3,437
Sustainable development
3,370
Deutschland
3,191
Germany
3,030
Consumer behaviour
2,863
Konsumentenverhalten
2,863
Corporate Social Responsibility
2,851
Corporate social responsibility
2,812
Umweltbezogenes Management
2,451
Unternehmenserfolg
2,240
Nachhaltigkeit
2,238
Firm performance
2,225
Umweltpolitik
2,134
USA
2,102
United States
2,053
Environmental policy
2,016
Innovation
1,986
Beziehungsmarketing
1,889
Relationship marketing
1,887
Sustainability
1,830
Strategisches Management
1,767
Lieferkette
1,724
Supply chain
1,724
Strategic management
1,462
KMU
1,408
SME
1,408
Brand management
1,375
Markenführung
1,375
Umweltschutz
1,292
Welt
1,279
World
1,279
Online-Marketing
1,131
Umweltbelastung
1,121
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Undetermined
3,607
Free
1,541
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Article
9,420
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7,294
Journal
52
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Article in journal
7,219
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2,201
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2,201
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1,141
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1,052
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1,052
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960
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746
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672
Sammelwerk
672
Textbook
637
Bibliografie enthalten
536
Bibliography included
536
Arbeitspapier
466
Working Paper
466
Case study
443
Fallstudie
443
Aufsatzsammlung
370
Konferenzschrift
208
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
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100
Handbook
85
Handbuch
85
Conference paper
62
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62
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41
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40
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40
Fallstudiensammlung
39
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36
Dissertation u.a. Prüfungsschriften
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English
12,329
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4,158
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72
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15
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13
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11
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11
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10
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4
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3
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3
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3
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2
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1
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1
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1
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Kotler, Philip
117
Bruhn, Manfred
90
Homburg, Christian
78
Meffert, Heribert
73
Pepels, Werner
49
Keller, Kevin Lane
43
Sheth, Jagdish N.
41
Kumar, V.
38
Tomczak, Torsten
37
Backhaus, Klaus
36
Kirchgeorg, Manfred
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Albers, Sönke
29
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Berndt, Ralph
25
Burmann, Christoph
25
Kuß, Alfred
25
Peter, Jerome Paul
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Diller, Hermann
23
Reinecke, Sven
23
McDonald, Malcolm
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
12
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Cogent business & management
35
Journal of business ethics : JOBE
35
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Source
All
ECONIS (ZBW)
16,350
USB Cologne (EcoSocSci)
416
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1
Kreislaufwirtschaft - neue Herausforderung an das Marketing
Kirchgeorg, Manfred
-
1995
Persistent link: https://www.econbiz.de/10000542077
Saved in:
2
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
Saved in:
3
Strategisches Öko-Marketing : eine kritische Bestandsaufnahme am Beispiel der chemischen Industrie
Wieland, Robert A.
-
1995
Persistent link: https://www.econbiz.de/10000903599
Saved in:
4
Marketing als Komponente des ökologisch orientierten strategischen Managements
Neumann-Szyszka, Julia
-
1991
Persistent link: https://www.econbiz.de/10000871112
Saved in:
5
Ökologieorientiertes Marketing
Mihle, Rigobert
-
1992
Persistent link: https://www.econbiz.de/10000872613
Saved in:
6
Marktorientiertes Umweltmanagement in der deutschen Textil- und Bekleidungsindustrie : eine theoretische und empirische Analyse
Hasselmann, Sven
-
1996
Persistent link: https://www.econbiz.de/10000936206
Saved in:
7
Oekologische Marketingstrategien in der europäischen Automobilindustrie
Lederer, Michael
-
1992
Persistent link: https://www.econbiz.de/10000849226
Saved in:
8
Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Seydel, Sabine
-
1998
Persistent link: https://www.econbiz.de/10000978629
Saved in:
9
Ökologieorientierte Marketing- und Werbestrategie der Marke Opel
Meffert, Heribert
-
1990
Persistent link: https://www.econbiz.de/10000833239
Saved in:
10
How green is your manufacturing strategy? : (exploring the impact of environmental issues on manufacturing strategy)
Van Wassenhove, Luk N.
;
Corbett, Charles J.
-
1991
Persistent link: https://www.econbiz.de/10000824900
Saved in:
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