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Strategic Marketing Decisions...
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Marketingmanagement
Strategisches Management
39,109
Strategic management
33,779
Marketing
31,281
Agribusiness
12,680
Theorie
6,627
Theory
6,596
Deutschland
5,004
Agro-industry
4,566
Agroindustrie
4,563
Germany
4,379
Marketing management
4,102
Unternehmenserfolg
3,697
USA
3,614
Firm performance
3,517
United States
3,328
Management
3,195
Organizational change
2,890
Innovation
2,887
Organisatorischer Wandel
2,817
Agricultural and Food Policy
2,742
Multinationales Unternehmen
2,643
Innovationsmanagement
2,624
marketing
2,563
SME
2,519
KMU
2,496
Transnational corporation
2,455
Innovation management
2,401
Unternehmen
2,127
Strategische Planung
2,088
Consumer behaviour
2,024
Wettbewerbsstrategie
1,928
Konsumentenverhalten
1,888
Welt
1,873
World
1,866
Competitive strategy
1,826
Erfolgsfaktor
1,772
Personalmanagement
1,705
Human Resource Management
1,696
Corporate Social Responsibility
1,673
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329
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Kotler, Philip
83
Meffert, Heribert
29
Bruhn, Manfred
28
Keller, Kevin Lane
26
Kerin, Roger A.
24
Armstrong, Gary
21
Pepels, Werner
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Peter, Jerome Paul
19
Piercy, Nigel
17
Kuß, Alfred
16
Donnelly, James H.
14
Aaker, David A.
13
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Kleinaltenkamp, Michael
12
Rudelius, William
12
Sheth, Jagdish N.
12
McDonald, Malcolm
11
Tomczak, Torsten
11
Morgan, Neil A.
10
Vrontis, Demetris
10
Adeola, Ogechi
9
Cravens, David W.
9
Day, George S.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Hinson, Robert
9
Huber, Frank
9
Hunt, Shelby D.
9
Pfeffermann, Nicole
9
Runia, Peter
9
Wiedmann, Klaus-Peter
9
Ahlert, Dieter
8
Backhaus, Klaus
8
Gilmore, Audrey
8
Kreutzer, Ralf T.
8
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American Marketing Association
36
Springer Fachmedien Wiesbaden
18
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
Verlag Dr. Kovač
4
Wiley-VCH
4
AMACOM
3
Berliner Wissenschafts-Verlag
3
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
Information Resources Management Association
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
DePaul University / College of Commerce
2
Erich-Schmidt-Verlag <Berlin>
2
Fachhochschule Reutlingen / European School of Business
2
IMP Group
2
Icfai University Press <Hyderabad>
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Macquarie University / Department of Economics
2
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Journal of business research : JBR
86
SpringerLink / Bücher
76
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of strategic marketing
41
Europäische Hochschulschriften / 5
33
Lehrbuch
33
European journal of marketing : EJM
32
Springer eBook Collection
24
The journal of business & industrial marketing
24
Journal of marketing management : MM
23
Gabler Edition Wissenschaft
22
Journal of marketing
20
Business horizons
19
Journal of business-to-business marketing
19
Journal of the Academy of Marketing Science
19
Springer eBook Collection / Business and Economics
19
AMS review : official publication of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of Islamic marketing : JIMA
16
Journal of research in marketing and entrepreneurship : JRME
14
Marketing theory
14
McGraw-Hill/Irwin series in marketing
13
Journal of marketing communications
12
International marketing review
11
Journal of business strategy
11
Journal of macromarketing
11
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Schriften zu Marketing und Management
10
Cogent business & management
9
European research studies
9
Journal of international marketing
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
OECD Health Statistics
9
Springer eBook Collection / Business and Management
9
International journal of business and globalisation : IJBG
8
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Source
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ECONIS (ZBW)
4,188
USB Cologne (EcoSocSci)
139
USB Cologne (business full texts)
2
EconStor
2
BASE
1
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1
Agro business in a changing competitive environment : Campania firms' strategic,
marketing
and financial choices
Rossi, Matteo
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
World review of entrepreneurship, management and …
10
(
2014
)
2/3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
Saved in:
2
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
3
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
4
Wikipedia : an opportunity to teach
marketing
students worldwide : and a call for more crowdsourced
marketing
content on Wikipedia.com
Dahl, Andrew J.
;
Gray, Deborah M.
;
Peltier, Jimmy
- In:
Journal of strategic management education : JSME
12
(
2016
),
pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
Saved in:
5
Agricultural
marketing
and price analysis
Norwood, F. Bailey
;
Lusk, Jayson L.
-
2008
Persistent link: https://www.econbiz.de/10003546416
Saved in:
6
Market orientation : transforming food and
agribusiness
around the customer
Lindgreen, Adam
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10010475022
Saved in:
7
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
8
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
9
The managers guide to competitive
marketing
strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
10
Journal of strategic
marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
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