Narrow search
Showing 1 - 3 of 3
Cover Image
Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
Cover Image
Consumption experience and sales promotion expenditure
Fornell, Claes - In: Management science : journal of the Institute for … 31 (1985) 9, pp. 1084-1105
Persistent link: https://www.econbiz.de/10001015582
Cover Image
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.; Morgan, Neil A.; Fornell, Claes - In: Journal of marketing 77 (2013) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10009793115