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Technological and market innovation : strategies for product and company development
Nyström, Harry - 1990
Persistent link: https://www.econbiz.de/10000826808
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Funktionsübergreifende Integration in hochinnovativen Produktentwicklungsvorhaben
Neubauer, Steven - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003763748
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Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger - 1981
Persistent link: https://www.econbiz.de/10008731900
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Lean, rapid and profitable : new product development
Cooper, Robert G.; Edgett, Scott J. - 2005
Persistent link: https://www.econbiz.de/10003391650
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Entrepreneurial marketing : an effectual approach
Nijssen, E. J. - 2017 - Second edition
Preface -- Using marketing to create a new business with radically new product ideas -- Identifying an application and market -- Segmentation and positioning to maximise the value of a new technology and product application -- Adoption, diffusion, and understanding lead customers -- Competitive...
Persistent link: https://www.econbiz.de/10011565586
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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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Medien- und Kommunikationsmanagement in der Produktentwicklung
Oehninger, Thomas - 2005
Persistent link: https://www.econbiz.de/10002739310