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Marketingmanagement
Consumer behaviour
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Lehmann, Donald R.
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Kayande, Ujwal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
McGraw-Hill/Irwin series in marketing
1
Report / Marketing Science Institute
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The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Using regression to answer "what if"
Lehmann, Donald R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 255-266)
.
2006
Persistent link: https://www.econbiz.de/10003420122
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2
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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3
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
1991
-
2. ed
Persistent link: https://www.econbiz.de/10000827348
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4
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2008
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
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5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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6
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
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7
Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil
;
Lehmann, Donald R.
-
2005
Persistent link: https://www.econbiz.de/10002380733
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8
Valuing customers
Gupta, Sunil
;
Lehmann, Donald R.
;
Stuart, Jennifer Ames
-
2001
Persistent link: https://www.econbiz.de/10001646992
Saved in:
9
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
Saved in:
10
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
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