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Using regression to answer "what if"
Lehmann, Donald R. - In: The handbook of marketing research : uses, misuses, and …, (pp. 255-266). 2006
Persistent link: https://www.econbiz.de/10003420122
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 1991 - 2. ed
Persistent link: https://www.econbiz.de/10000827348
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2008 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: Journal of marketing 76 (2012) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
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Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943
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Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil; Lehmann, Donald R. - 2005
Persistent link: https://www.econbiz.de/10002380733
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Valuing customers
Gupta, Sunil; Lehmann, Donald R.; Stuart, Jennifer Ames - 2001
Persistent link: https://www.econbiz.de/10001646992
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2002 - 5. ed.
Persistent link: https://www.econbiz.de/10001554846
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The past, present, and future of marketing strategy
Sozuer, Sibel; Carpenter, Gregory S.; Kopalle, Praveen K.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 163-174
Persistent link: https://www.econbiz.de/10012301432