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Competitive advantage
Ford, John B. - In: The Routledge companion to strategic marketing, (pp. 141-150). 2021
Persistent link: https://www.econbiz.de/10012498443
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The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John B. - 1985
Persistent link: https://www.econbiz.de/10000724084
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Strategic marketing in an international marketplace
Ford, John B. (ed.); Crittenden, Victoria Lynn (ed.) - 2016
Persistent link: https://www.econbiz.de/10011540145
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003263483
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam; … - 2022 - Fourth edition
Persistent link: https://www.econbiz.de/10013480435
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Strategic marketing : creating competitive advantage
West, Douglas S. - 2015 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100