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Marketingmanagement
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83
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23
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9
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7
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NetLibrary, Inc
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5
Chartered Institute of Marketing
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Duncker & Humblot
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Fördergesellschaft Marketing an der Universität Augsburg
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American Management Association
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Haufe-Lexware GmbH & Co. KG
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Pearson Studium
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3
Edward Elgar Publishing
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3
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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2
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1
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Journal of business research : JBR
60
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52
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30
Journal of strategic marketing
23
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McGraw-Hill/Irwin series in marketing
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Cogent business & management
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Hamburger Schriften zur Marketingforschung
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International journal of islamic marketing and branding
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
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Meffert-Marketing-Edition
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Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Journal of Islamic marketing
8
Journal of macromarketing
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
130
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2
EconStor
2
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1
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1
Entrepreneurial
marketing
and hybrid entrepreneurship : the case of JM Reid Bamboo Rods
Ferreira, Caitlin C.
;
Ferguson, Sarah Lord
;
Pitt, Leyland F.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012178447
Saved in:
2
Marketing
metrics : a meta-synthesis
Uzma, Shigufta Hena
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 153-179
Persistent link: https://www.econbiz.de/10011954099
Saved in:
3
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
4
Product innovation as a mediator in the impact of R&D expenditure and brand equity on
marketing
performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
Saved in:
5
How well does consumer-based brand equity align with sales-based brand equity and
marketing
-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
6
Der Beitrag des Involvementkonstrukts zur Erklärung des Konsumentenverhaltens beim Kauf von Rindfleisch : Schlußfolgerungen aus einer theoretischen und empirischen Analyse des Kons...
Schulz, Ferdinand
-
1997
Persistent link: https://www.econbiz.de/10000960119
Saved in:
7
Entwicklung einer
Marketing
-Konzeption für eine Erzeugergemeinschaft zur Vermarktung von Rindfleisch aus ökologischer Erzeugung an Großverbraucher
Brune, Falk
-
1994
Persistent link: https://www.econbiz.de/10000894371
Saved in:
8
The influence of the
marketing
mix (product, price, promotion, place, process, entrepreneurs and physical evidence) to customer satisfaction and loyalty in buying shredded
beef
in...
Marhaeni
;
Fanani, Zaenal
;
Budi Hartono
;
Nugroho, Bambang Ali
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 205-217
Persistent link: https://www.econbiz.de/10011419759
Saved in:
9
Political economy of the U.S. cattle and
beef
industry : innovation adoption and implications for the future
Bailey, DeeVon
- In:
Journal of agricultural and resource economics : JARE ; …
32
(
2007
)
3
,
pp. 403-416
Persistent link: https://www.econbiz.de/10003800984
Saved in:
10
Production and
marketing
innovation in the Argentine
beef
sector : the prinex case
Palau, Hernán
;
Senesi, Sebastián
;
Vilella, Fernando
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 105-117)
.
2010
Persistent link: https://www.econbiz.de/10010474614
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