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Marketingmanagement
Relationship marketing
25,951
Beziehungsmarketing
25,276
Customer satisfaction
15,268
Kundenzufriedenheit
13,682
Consumer behaviour
11,366
Konsumentenverhalten
11,177
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7,676
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7,484
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4,246
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2,720
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2,708
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2,647
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2,579
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2,399
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2,349
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2,348
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2,211
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2,210
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2,110
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2,098
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2,063
E-commerce
1,996
Marketing management
1,958
Online-Handel
1,746
Online retailing
1,739
Online-Marketing
1,725
Internet marketing
1,713
Einzelhandel
1,636
Retail trade
1,627
Customer service
1,625
Kundenservice
1,557
Vertrauen
1,555
Kundenwert
1,553
Confidence
1,550
Customer value
1,534
Kundenintegration
1,506
Customer integration
1,505
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Homburg, Christian
18
Bruhn, Manfred
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Palmatier, Robert W.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Hollensen, Svend
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Ko, Eunju
6
Neslin, Scott A.
6
O'Cass, Aron
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Eisingerich, Andreas B
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Malthouse, Edward C.
5
Ngo, Liem Viet
5
Ormrod, Robert P.
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Ahlert, Dieter
4
Bjerre, Mogens
4
Dannenberg, Holger
4
Donthu, Naveen
4
Ehrlich, Evelyn
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
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American Marketing Association
10
IGI Global
3
AMACOM
2
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Harvard Graduate School of Business Administration
2
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bergische Universität Wuppertal
1
Chartered Institute of Marketing
1
Cranfield School of Management
1
Econometrisch Instituut <Rotterdam>
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Freie Universität Berlin
1
Fundacja Uniwersytetu Ekonomicznego w Krakowie
1
Helmut-Schmidt-Universität
1
INSEAD
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Munich Business School
1
Münchener Marketing-Symposium <23, 1997, München>
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
RWTH Aachen
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Mannheim
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Marketing
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Uniwersytet Ekonomiczny w Krakowie / Faculty of Management
1
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Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of strategic marketing
33
The journal of business & industrial marketing
29
Journal of retailing and consumer services
25
SpringerLink / Bücher
23
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
18
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing management : MM
12
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International review on public and non-profit marketing
8
Marketing letters : a journal of research in marketing
8
Springer eBook Collection / Business and Economics
8
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of contemporary hospitality management
6
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
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Source
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ECONIS (ZBW)
1,965
USB Cologne (EcoSocSci)
5
USB Cologne (business full texts)
1
EconStor
1
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1
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
2
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
3
Do customer loyalty programs really work in airlines business? : a study on Air Berlin
Hossain, Muhammed Zakir
;
Kibria, Habiba
;
Farhana, Saraj
- In:
Inventi impact: service sector
(
2018
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10012145709
Saved in:
4
Regionally integrated marketing communications : some evidence from the Western Balkans
Ognjanov, Galjina
;
Nojkovich, Aleksandra
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 268-281)
.
2007
Persistent link: https://www.econbiz.de/10003629528
Saved in:
5
Marketing strategies in the wireless telecommunications market : a customers' perception
Chatzoglou, Prodromos D.
;
Gournas, Dionysios I.
- In:
International journal of decision sciences, risk and …
5
(
2013/14
)
4
,
pp. 398-420
Persistent link: https://www.econbiz.de/10011346983
Saved in:
6
Strategic orientation and social enterprise performance
Liu, Gordon
;
Takeda, Sachiko
;
Ko, Wai Wai
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
3
,
pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
Saved in:
7
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
8
The role of customer orientation in the relationship between manager communications and customer satisfaction
Mathe, Kimberly
;
Scott-Halsell, Sheila
;
Roseman, Mary
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
2
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011434620
Saved in:
9
Evaluation of the influence of a chosen element of insurance companies' employees behaviour on specific aspects of customer relations management
Grzebieniak, Andrzej
- In:
Olsztyn economic journal
8
(
2013
)
2
,
pp. 177-187
Persistent link: https://www.econbiz.de/10010506161
Saved in:
10
Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav
;
Budic, Hrvoje
;
Pismis, Vjekoslav
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
60
(
2013
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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