//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An empirical analysis of shopp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Consumer behaviour
61
Konsumentenverhalten
61
Theorie
21
Theory
21
USA
19
United States
19
Brand
18
Markenartikel
18
Competition
17
Distribution channel
17
Einzelhandel
17
Retail trade
17
Vertriebsweg
17
Online retailing
15
Online-Handel
15
Preismanagement
15
Pricing strategy
15
Wettbewerb
15
E-commerce
14
Electronic Commerce
14
Marketing management
14
Advertising
13
Internet marketing
13
Online-Marketing
13
Werbung
13
Advertising effects
11
Arzneimittel
11
Brand management
11
China
11
India
11
Markenführung
11
Pharmaceuticals
11
Werbewirkung
11
Indien
10
Social Web
10
Social web
10
Beziehungsmarketing
9
Einzelhandelspreis
9
Food retailing
9
more ...
less ...
Online availability
All
Free
4
Undetermined
3
Type of publication
All
Article
9
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
14
Author
All
Chintagunta, Pradeep K.
13
Dhar, Sanjay K.
4
Goli, Ali
2
Jindal, Pranav
2
Mummalaneni, Simha
2
Sriram, S.
2
Zhu, Ting
2
Anderson, Stephen J.
1
Arce-Urriza, Marta
1
Cebollada, Javier
1
Dixit, Ashutosh
1
Dong, Xiaojing
1
Kadiyali, Vrinda
1
Kumar, V.
1
Lee, Jonathan
1
Luo, Anita
1
Manchanda, Puneet
1
Nair, Harikesh
1
Neelamegham, Ramya
1
Sukumar, R.
1
Vilcassim, Naufel
1
Vilcassim, Naufel J.
1
more ...
less ...
Published in...
All
Marketing science
2
Electronic commerce research
1
Journal of applied econometrics
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of business : B
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.
;
Nair, Harikesh
;
Sukumar, R.
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
Saved in:
2
Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Chintagunta, Pradeep K.
;
Kadiyali, Vrinda
;
Vilcassim, …
- In:
The journal of business : B
79
(
2006
)
6
,
pp. 2761-2787
Persistent link: https://www.econbiz.de/10003420861
Saved in:
3
Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
Saved in:
4
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
5
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
6
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
7
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
8
Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali
;
Mummalaneni, Simha
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
41
(
2022
)
6
,
pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
Saved in:
9
Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
; …
- In:
Marketing science
43
(
2024
)
3
,
pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
Saved in:
10
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->