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Measuring marketing-mix effects in the 32-64 bit video game console market
Chintagunta, Pradeep K.; Nair, Harikesh; Sukumar, R. - In: Journal of applied econometrics 24 (2009) 3, pp. 421-445
Persistent link: https://www.econbiz.de/10003825041
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Endogeneity and simultaneity in competitive pricing and advertising : a logit demand analysis
Chintagunta, Pradeep K.; Kadiyali, Vrinda; Vilcassim, … - In: The journal of business : B 79 (2006) 6, pp. 2761-2787
Persistent link: https://www.econbiz.de/10003420861
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Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh; Chintagunta, Pradeep K. - In: Journal of marketing 71 (2007) 2, pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
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Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009373356
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A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.; Lee, Jonathan - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing; Manchanda, Puneet; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
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Show and sell : studying the effects of branded cigarette product placement in tv shows on cigarette sales
Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.; … - In: Marketing science 41 (2022) 6, pp. 1163-1180
Persistent link: https://www.econbiz.de/10014316928
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Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Anderson, Stephen J.; Chintagunta, Pradeep K.; … - In: Marketing science 43 (2024) 3, pp. 637-672
Persistent link: https://www.econbiz.de/10014529248
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Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta; Cebollada, Javier - In: Electronic commerce research 18 (2018) 4, pp. 719-753
Persistent link: https://www.econbiz.de/10011936283