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Marketingmanagement
Marketing
31,351
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20,964
Tourismus
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7,221
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7,220
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1,561
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1,289
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1,273
Ökotourismus
1,266
Nachhaltige Entwicklung
1,240
Strategisches Management
1,226
Relationship marketing
1,205
Destination management
1,201
Destinationsmanagement
1,188
Beziehungsmarketing
1,178
Tourism destination
1,135
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1,130
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Kotler, Philip
83
Meffert, Heribert
29
Kerin, Roger A.
23
Bruhn, Manfred
22
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Homburg, Christian
12
Piercy, Nigel
12
Rudelius, William
12
Tomczak, Torsten
12
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10
Aaker, David A.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Backhaus, Klaus
8
Hinson, Robert
8
Levinson, Jay Conrad
8
McDonald, Malcolm
8
Morgan, Neil A.
8
Vrontis, Demetris
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Ahlert, Dieter
7
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Kreutzer, Ralf T.
7
Krohmer, Harley
7
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American Marketing Association
34
Springer Fachmedien Wiesbaden
17
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
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Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
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SpringerLink / Bücher
67
Journal of business research : JBR
57
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
28
European journal of marketing : EJM
23
Journal of strategic marketing
23
Journal of marketing management : MM
21
Springer eBook Collection
21
Gabler Edition Wissenschaft
18
Journal of marketing
18
Springer eBook Collection / Business and Economics
18
Journal of Islamic marketing : JIMA
17
Journal of business-to-business marketing
17
Marketing intelligence & planning
17
The journal of business & industrial marketing
16
Marketing theory
14
AMS review : official publication of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of the Academy of Marketing Science
13
Business horizons
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
International journal of islamic marketing and branding
11
Journal of marketing communications
11
European research studies
10
Hamburger Schriften zur Marketingforschung
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Cogent business & management
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of travel and tourism marketing
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
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ECONIS (ZBW)
3,453
USB Cologne (EcoSocSci)
131
USB Cologne (business full texts)
2
EconStor
2
BASE
1
Showing
1
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10
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date (oldest first)
1
The necessity of applying
marketing
strategies in
tourism
: the case of Slovenia and Tunisia
Petkovska Mirčevska, Tatjana
;
Cuculeski, Nikola
- In:
Economic development : journal of the Institute of …
17
(
2015
)
1/2
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011341343
Saved in:
2
Arts in development of tourist experiences
Janičić, Radmila
- In:
Proceedings of the ENTRENOVA - ENTerprise REsearch …
6
(
2020
)
1
,
pp. 1-8
analyse both theoretical and practical aspects of experience
marketing
of art's events on tourist experiences. In empirical …
Persistent link: https://www.econbiz.de/10012534835
Saved in:
3
Marketing
in travel and
tourism
Middleton, Victor T. C.
-
1988
Persistent link: https://www.econbiz.de/10000022301
Saved in:
4
Tourism
marketing
: [Sachbuch]
Block, Eckhard
-
2004
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003726786
Saved in:
5
Marketing
efficiency in
tourism
: coping with volatile demand
Keller, Peter
(
contributor
);
Aho, Seppo
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339085
Saved in:
6
Tourism
and hospitality
marketing
: a global perspective
Hudson, Simon
-
2008
Persistent link: https://www.econbiz.de/10003530582
Saved in:
7
Journal of Travel &
Tourism
Marketing
special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
8
Examining the religious
tourism
potential of Manisa, Turkey with a
marketing
perspective
Kartal, Burak
;
Tepeci, Mustafa
;
Atlı, Hakan
- In:
Tourism review : the official journal of the AIEST
70
(
2015
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10011489328
Saved in:
9
Marketing
small towns : a preliminary investigation
Fraccastoro, Katherine A.
;
Karani, Komal
- In:
Journal of business & economics research
12
(
2014
)
3
,
pp. 307-311
Persistent link: https://www.econbiz.de/10010400186
Saved in:
10
Enhancing consumer value in wine
tourism
Carlsen, Jack
;
Boksberger, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 132-144
Persistent link: https://www.econbiz.de/10010482866
Saved in:
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