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The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International journal of retail & distribution management 44 (2016) 6, pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
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Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
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Building brand equity with environmental communication : an empirical investigation in France
Benoit-Moreau, Florence; Parguel, Béatrice - In: EuroMed journal of business 6 (2011) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10009235982
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Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187