//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sizing up the retailer brand i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Brand management
17,500
Lieferantenmanagement
17,387
Supplier relationship management
17,344
Markenführung
17,086
Brand image
11,047
Markenimage
10,930
Consumer behaviour
9,789
Konsumentenverhalten
9,689
Markenartikel
5,611
Brand
5,605
Lieferkette
5,284
Supply chain
5,284
Beziehungsmarketing
4,987
Relationship marketing
4,987
Theorie
4,012
Theory
3,995
Deutschland
3,118
Germany
3,011
Markenpolitik
2,203
Social Web
2,111
Social web
2,108
Marketing management
1,965
Online-Marketing
1,880
Internet marketing
1,853
USA
1,737
United States
1,716
Unternehmensnetzwerk
1,637
Business network
1,635
Business-to-business marketing
1,633
B-to-B-Marketing
1,628
Electronic Commerce
1,511
E-commerce
1,466
Werbewirkung
1,459
Advertising effects
1,446
Unternehmenskooperation
1,430
Inter-firm cooperation
1,367
Customer satisfaction
1,364
Einzelhandel
1,349
Kundenzufriedenheit
1,347
more ...
less ...
Online availability
All
Undetermined
715
Free
194
Type of publication
All
Article
1,408
Book / Working Paper
570
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,171
Aufsatz in Zeitschrift
1,171
Aufsatz im Buch
234
Book section
234
Hochschulschrift
105
Thesis
91
Collection of articles of several authors
82
Sammelwerk
82
Graue Literatur
68
Non-commercial literature
68
Aufsatzsammlung
60
Case study
52
Fallstudie
52
Lehrbuch
36
Bibliografie enthalten
30
Bibliography included
30
Textbook
28
Arbeitspapier
27
Working Paper
27
Handbook
23
Handbuch
23
Reprint
16
Konferenzschrift
15
Conference paper
12
Guidebook
12
Konferenzbeitrag
12
Ratgeber
12
Conference proceedings
11
Article
3
Systematic review
3
Übersichtsarbeit
3
Bibliografie
2
Collection of articles written by one author
2
Einführung
2
Fallstudiensammlung
2
Festschrift
2
Interview
2
Sammlung
2
Accompanied by computer file
1
Biografie
1
more ...
less ...
Language
All
English
1,621
German
357
Polish
6
Russian
4
French
2
Valencian
1
Kazakh
1
more ...
less ...
Author
All
Keller, Kevin Lane
18
Bruhn, Manfred
17
Melewar, T. C.
15
Homburg, Christian
12
Laukkanen, Tommi
10
Burmann, Christoph
9
Kleinaltenkamp, Michael
9
O'Cass, Aron
9
Aaker, David A.
7
Adeola, Ogechi
7
Bauer, Hans H.
7
Baumgarth, Carsten
7
Kitchen, Philip J.
7
Ko, Eunju
7
Meffert, Heribert
7
Urde, Mats
7
Šerić, Maja
7
Balmer, John M. T.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Balmer, John M.T.
5
Chan-Olmsted, Sylvia M.
5
Gupta, Suraksha
5
Hermanns, Arnold
5
Hinson, Robert
5
Kumar, V.
5
Loureiro, Sandra Maria Correia
5
Merrilees, Bill
5
Pepels, Werner
5
Pitt, Leyland F.
5
Quach, Sara
5
Ratten, Vanessa
5
Woisetschläger, David
5
Yan, Ruiliang
5
Ahlert, Dieter
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Beverland, Michael B.
4
more ...
less ...
Institution
All
American Marketing Association
5
Springer Fachmedien Wiesbaden
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Deutsches Institut für Normung
1
Erasmus Research Institute of Management
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
Finansovyj Universitet
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Peter Lang GmbH
1
RWTH Aachen
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
77
Journal of business research : JBR
65
The journal of brand management : an international journal
48
The journal of business & industrial marketing
41
Journal of strategic marketing
34
The journal of product & brand management
33
European journal of marketing : EJM
26
Journal of retailing and consumer services
25
Journal of marketing management : MM
23
Journal of marketing communications
20
SpringerLink / Bücher
20
Journal of the Academy of Marketing Science
19
Journal of marketing
16
Journal of business-to-business marketing
14
The marketing review
12
Cogent business & management
11
Gabler Edition Wissenschaft
11
International marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing intelligence & planning
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
Asia Pacific journal of marketing and logistics
9
Business horizons
9
Europäische Hochschulschriften / 5
9
Journal of promotion management : JPM
9
Journal of retailing
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing research : JMR
7
Journal of promotion management : innovations in planning and applied research
7
Springer eBook Collection / Business and Economics
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
International journal of production economics
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,976
EconStor
3
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
1,981
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
2
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
3
Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1386-1397
Persistent link: https://www.econbiz.de/10010227736
Saved in:
4
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
5
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
6
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
7
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
8
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
9
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
10
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->