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Marketingmanagement
Relationship marketing
9
Beziehungsmarketing
8
Dienstleistung
8
Dienstleistungssektor
8
Innovation
7
Services
7
Dienstleistungsqualität
6
Innovation management
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Innovationsmanagement
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Service industry
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Service quality
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USA
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United States
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Customer satisfaction
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Kundenzufriedenheit
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New product development
4
Produktentwicklung
4
Competitive advantage
3
Consumer behaviour
3
Customer service
3
Konsumentenverhalten
3
Kundenservice
3
Service-Dominant Logic
3
Service-dominant logic
3
Value creation
3
Vereinigte Staaten
3
Wettbewerbsvorteil
3
Betriebliche Wertschöpfung
2
Business services
2
Buyer-seller relationships
2
Collaboration
2
Epistemology
2
Forschung
2
Gesundheitsversorgung
2
Health care
2
Lieferantenmanagement
2
Marketing
2
Marketing management
2
Marktforschung
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English
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Bettencourt, Lance A.
1
Brown, Stephen
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Brown, Stephen Walter
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Lusch, Robert F.
1
Vargo, Stephen L.
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California management review
1
Consumer research and policy series
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ECONIS (ZBW)
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1
Postmodern marketing
Brown, Stephen
;
Brown, Stephen Walter
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000507753
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2
A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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