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Moving toward market orientation in agri-food chains : challenges for the feed industry
Bröring, Stefanie - In: Market orientation : transforming food and agribusiness …, (pp. 53-67). 2010
Persistent link: https://www.econbiz.de/10010474617
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Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Usman Khizar, Hafiz Muhammad; Iqbal, Muhammad Jawad; … - In: Journal of macromarketing 44 (2024) 2, pp. 534-552
Persistent link: https://www.econbiz.de/10014584753
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Agricultural and food marketing management
Crawford, I. M. - 1997
Persistent link: https://www.econbiz.de/10000635177
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Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
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Market orientation : transforming food and agribusiness around the customer
Lindgreen, Adam (contributor) - 2010
Persistent link: https://www.econbiz.de/10010475022
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Agricultural marketing and price analysis
Norwood, F. Bailey; Lusk, Jayson L. - 2008
Persistent link: https://www.econbiz.de/10003546416
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Konsumentenverhalten bei Nahrungsmitteln in Mecklenburg-Vorpommern
Troegel, Thomas - 1995
Persistent link: https://www.econbiz.de/10000911188
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Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos; Kaiser, Harry M.; Lenz, John E.; … - 1996
Persistent link: https://www.econbiz.de/10000935077
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Gemeinschaftsmarketing für Lebensmittel
Balling, Richard - 1997
Persistent link: https://www.econbiz.de/10000953430