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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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How information changes consumer behavior and how consumer behavior determines corporate strategy
Clemons, Eric K. - In: Journal of management information systems : JMIS 25 (2008/09) 2, pp. 13-40
Persistent link: https://www.econbiz.de/10003777117
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Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A. (contributor); Kornfeld, Leora (contributor) - 2007
Persistent link: https://www.econbiz.de/10003710336
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Manufacturing and selling in China
White, George O.; Bao, Yeqing; Brouthers, Lance Eliot - 2007
Persistent link: https://www.econbiz.de/10003537211
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Marketing
Saren, Michael; Svensson, Peter - In: The Oxford handbook of critical management studies, (pp. 371-391). 2009
Persistent link: https://www.econbiz.de/10003857098