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Marketingmanagement
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International journal of islamic marketing and branding
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1
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1
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1
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1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Management
1
Marketing theory
1
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1
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1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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ECONIS (ZBW)
66
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1
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
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2
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
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3
Consumer
input for marketing decisions
Fornell, Claes
-
1976
Persistent link: https://www.econbiz.de/10000049883
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4
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
Saved in:
5
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
6
How information changes
consumer
behavior and how
consumer
behavior determines corporate strategy
Clemons, Eric K.
- In:
Journal of management information systems : JMIS
25
(
2008/09
)
2
,
pp. 13-40
Persistent link: https://www.econbiz.de/10003777117
Saved in:
7
Anwenderintegration in die Produktentwicklung : Generierung von Innovationsideen durch die Interaktion von Hersteller und Anwender innovativer industrieller Produkte
Karle-Komes, Nicole
-
1997
Persistent link: https://www.econbiz.de/10008729835
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8
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
9
Manufacturing and selling in China
White, George O.
;
Bao, Yeqing
;
Brouthers, Lance Eliot
-
2007
Persistent link: https://www.econbiz.de/10003537211
Saved in:
10
Marketing
Saren, Michael
;
Svensson, Peter
- In:
The Oxford handbook of critical management studies
,
(pp. 371-391)
.
2009
Persistent link: https://www.econbiz.de/10003857098
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