Marketing
Year of publication: |
2009
|
---|---|
Authors: | Saren, Michael ; Svensson, Peter |
Published in: |
The Oxford handbook of critical management studies. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-923771-5. - 2009, p. 371-391
|
Subject: | Marketingtheorie | Marketing theory | Critical Management Studies | Critical management studies | Verbraucher | Consumers | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Markenführung | Brand management |
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