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When is information quality more important? : the moderating effects of perceived market orientation and shopping value
Yuan, Xina; Chu, Kyounghee; Cai, Shun - In: Journal of global information management : an official … 26 (2018) 2, pp. 204-232
Persistent link: https://www.econbiz.de/10011859498
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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Yes Logo : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
Wang, Jiazhuo G.; Qin, Shuo; Wang, Allison - 2023
: A Front Runner in Digital Marketing -- A Lifestyle in the Third Place: Starbucks’ China Journey -- Creating Beauty that … market, branding/marketing professionals, financial investors and analysts, business professors and researchers in …
Persistent link: https://www.econbiz.de/10014415147
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The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan; Gao, Xue - In: Expert journal of marketing 7 (2019) 1, pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
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Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal; M. S. Mahrinasari; Hendrawaty, Ernie - In: The future opportunities and challenges of business in …, (pp. 20-23). 2020
Persistent link: https://www.econbiz.de/10012310675
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Consumer satisfaction on online services in Kosovo
Beqaj, Besim; Krasniqi, Arta; Beqaj, Valon - In: Zagreb international review of economics & business 22 (2019), pp. 39-53
Persistent link: https://www.econbiz.de/10012599067
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The case for showrooming
Nistor, Cristina; Nyer, Prashanth - In: Inventi impact: retailing & consumer services (2019) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10012287679