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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Influencer marketing and the "gifted" product : framing practices and market shaping
Nilsson, Johan
;
Murto, Riikka
;
Kjellberg, Hans
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 982-1011
Persistent link: https://www.econbiz.de/10014427133
Saved in:
2
On the nature of markets and their practices
Kjellberg, Hans
;
Helgesson, Claes-Fredrik
- In:
Marketing theory
7
(
2007
)
2
,
pp. 137-162
Persistent link: https://www.econbiz.de/10003496617
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