Narrow search
Showing 1 - 10 of 1,121
Cover Image
E-marketing strategies for Islamic banking : a case based study
Roumieh, Ahmad; Garg, Lalit; Gupta, Vipul; Singh, Gurparkash - In: Journal of global information management : an official … 26 (2018) 4, pp. 67-91
Persistent link: https://www.econbiz.de/10011940317
Cover Image
Social media marketing, functional branding strategy and intentional branding
Al-Zyoud, Mohammad Fahmi - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 102-116
Persistent link: https://www.econbiz.de/10011987197
Cover Image
From white collar to influencer marketing? : how banks can reach young customers
Walzhofer, Nicole; Riekeberg, Marcus; Follert, Florian - In: International Journal of Financial Studies : open … 10 (2022) 3, pp. 1-26
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey data for the relevant group (n = 302) in...
Persistent link: https://www.econbiz.de/10013368467
Cover Image
E-marketing a boon for SMEs of Oman
Khan, Mohammed Ahmar; Khan, Mohammed Abdul Imran; Aref, … - In: International journal of applied business and economic … 14 (2016) 1, pp. 233-240
Persistent link: https://www.econbiz.de/10011547463
Cover Image
Factors affecting application of e-marketing at proprietorships and the impact of e-marketing use on proprietorships' marketing success
Nguyen Thi Thuy Diem; Nguyen Van Phuong; Thúy Vân … - In: International journal of economic research 12 (2015) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10011419441
Cover Image
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Cover Image
Technology motivation in e-marketing adoption among Malyasian manufacturers
Abu Bakar, Abdul Rahim; Ahmed, Zafar U. - In: Journal of transnational management : the official … 20 (2015) 2, pp. 126-152
Persistent link: https://www.econbiz.de/10011392874
Cover Image
Use of e-marketing tools as communication management in the tourism industry
Labanauskaitė, Daiva; Fiore, Mariantonietta; Stašys, … - In: Tourism management perspectives : TMP 34 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238254
Cover Image
The effects of e-marketing uses, market orientation, relative advantage and trading partners pressure on the performance of textile business in Pakistan : a mediated-moderation ana...
Sheikh, Adnan A.; Shahzad, Arfan; Ishak, Awanis Ku - In: International journal of economic perspectives : IJEP 10 (2016) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10011762305
Cover Image
E-marketing implementation in small and medium-sized restaurants in Palestine
Qashou, Abeer; Saleh, Yahya - In: Arab economic and business journal 13 (2018) 2, pp. 93-110
This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology...
Persistent link: https://www.econbiz.de/10011956217