Factors affecting application of e-marketing at proprietorships and the impact of e-marketing use on proprietorships' marketing success
Diem Thi Thuy Nguyen, Phuong Van Nguyen, Van Thanh Thuy Bui and An Thi Hong Nguyen
| Year of publication: |
2015
|
|---|---|
| Authors: | Nguyen Thi Thuy Diem ; Nguyen Van Phuong ; Thúy Vân Bùi Thanh ; Nguyen Thi Hong An |
| Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 12.2015, 1, p. 47-60
|
| Subject: | e-marketing | adoption | Vietnam | proprietorship | marketing success | Online-Marketing | Internet marketing | Viet Nam | Erfolgsfaktor | Success factor | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011419441