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Marketingmanagement
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genetically modified crops
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Liu, Hongfei
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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Impact of market orientation on firm's customer-based performance : the moderating role of employee orientation
Babu, Mujahid Mohiuddin
;
Liu, Hongfei
;
Jayawardhena, Chanaka
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 662-692
Persistent link: https://www.econbiz.de/10012178421
Saved in:
2
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
3
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
4
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
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