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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven; Benedicktus, Ray; Kim, Yuna; Shih, Eric - In: Journal of marketing education : JME 40 (2018) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
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Market analytics
Ottum, Brian D. - In: The PDMA handbook of new product development, (pp. 244-264). 2013
Persistent link: https://www.econbiz.de/10009710754
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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Handbook of marketing analytics
Mizik, Natalie; Hanssens, Dominique M. - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications … LEARNING AND BIG DATA; 11 Machine learning and marketing; 12 Big data analytics; PART VI GENERALIZATIONS AND OPTIMIZATIONS; 13 …
Persistent link: https://www.econbiz.de/10011812579
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Marketing analytics : a practical guide to improving consumer insights using data techniques
Grigsby, Mike - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011793665
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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support
Mizik, Natalie (ed.); Hanssens, Dominique M. (ed.) - 2018
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications …
Persistent link: https://www.econbiz.de/10012492441
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AI-driven marketing research and data analytics
Masengu, Reason (ed.); Chiwaridzo, Option Takunda (ed.);  … - 2024
"This book aims to provide an outstanding contribution to the benefits realized by AI and data analytics in marketing …
Persistent link: https://www.econbiz.de/10014514192
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Preface of special issue on socionetwork strategies in the market of data (ISSMD)
Hayashi, Teruaki; Ohsawa, Yukio - In: The review of socionetwork strategies 15 (2021) 2, pp. 517-519
Persistent link: https://www.econbiz.de/10012662593
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Marketing digital offerings is different : strategies for teaching about digital offerings in the marketing classroom
Roberts, Scott D.; Micken, Kathleen S. - In: Journal of education for business 90 (2015) 2, pp. 96-102
Persistent link: https://www.econbiz.de/10011302217
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Finding appropriate content for training in marketing management : implications for business school curricula
Withey, John J.; Panitz, Eric - In: Journal of the Academy of Business Education : JABE 16 (2015) 1, pp. 192-204
Persistent link: https://www.econbiz.de/10011294151