Extent: | xxvi, 688 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook ; Fallstudie ; Case study |
Language: | English |
Notes: | Enthält zahlreiche Beiträge |
ISBN: | 978-1-78471-674-5 ; 978-1-78471-675-2 |
Other identifiers: | 10.4337/9781784716752 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011812579