Similar Search Results

Perceived images and vocations of local territorial systems : implications for place branding strategies

Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302

Persistent link: https://www.econbiz.de/10011378302

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies

Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022

Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a...

Persistent link: https://www.econbiz.de/10013270846

The segmentation of elderly consumers : a literature review

Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of customer behaviour 17 (2018) 4, pp. 257-278

Persistent link: https://www.econbiz.de/10012050896

Nature and antecedents of a marketing approach according to Italian SME entrepreneurs : a structural equation modeling approach

Guido, Gianluigi; Marcati, Alberto; Peluso, Alessandro M. - In: International journal of entrepreneurial behaviour & … 17 (2011) 3/4, pp. 342-360

Persistent link: https://www.econbiz.de/10009239339