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Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
Dreier, Henrik - 1999
Persistent link: https://www.econbiz.de/10001406314
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja; Neslin, Scott A.; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Profitable e-marketing : success strategies that pay off
Bredenberg, Al - 2002
Persistent link: https://www.econbiz.de/10001630018
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Airlines' Internet marketing channels: antecedents to customer relationships
Grenblad, Daniel L. - In: Managing customer relationships on the Internet, (pp. 157-174). 2006
Persistent link: https://www.econbiz.de/10003242447
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Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi; Yan, Ruiliang; Ghose, Sanjoy - In: Industrial marketing management : the international … 87 (2020), pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
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Internet retailing as a marketing strategy
Janssen, Maarten C. W.; Noll, Rob van der - 2005
present for a pure Internet player,we show that these firms will start online retail channels under a much widerrange of … Internet retail channelthemselves. We also show that a low cost of building up an online retail channelor online shopping …
Persistent link: https://www.econbiz.de/10011343275
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Reassessing research on marketing channel strategies in the internet era : opportunities, challenges, and responses
Liu, Yi; Zhang, Hengyuan - In: Journal of contemporary marketing science 5 (2022) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10013272735
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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, M. - In: The journal of applied business research 32 (2016) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10011500621