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Marketingmanagement
Werbung
13,741
Advertising
9,678
Technik
5,737
Technologie
5,567
Technology
5,418
Werbewirkung
3,752
Advertising effects
3,697
Verkauf
3,460
Konsumentenverhalten
3,106
Consumer behaviour
3,098
Theorie
2,878
Selling
2,864
Theory
2,827
Technischer Fortschritt
2,372
Deutschland
2,037
USA
1,952
Online-Marketing
1,824
Internet marketing
1,817
United States
1,683
Technological change
1,568
Marketing
1,197
Germany
1,152
Innovation
1,142
Marketing management
906
Salespeople
870
Verkaufspersonal
870
Technologiepolitik
794
Markenführung
751
Technology policy
750
Brand management
747
Vereinigte Staaten
703
advertising
638
Fallstudie
630
Social Web
621
Social web
620
Entwicklungsländer
575
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566
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566
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544
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21
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21
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19
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19
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12
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12
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10
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10
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10
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8
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8
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7
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7
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7
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4
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Bruhn, Manfred
19
Kaiser, Harry M.
16
Esch, Franz-Rudolf
9
Pepels, Werner
9
Percy, Larry
7
Hackley, Christopher E.
6
Pelsmacker, Patrick de
6
Cron, William L.
5
Jain, Amit
5
Lane, Nikala
5
Madhani, Pankaj M.
5
Malik, Garima
5
Terho, Harri
5
Yan, Ruiliang
5
Adeola, Ogechi
4
Aspara, Jaakko
4
Cummins, Shannon
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Dalrymple, Douglas J.
4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
Johnston, Mark W.
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Laurie, Sally
4
Lloyd, Jenny
4
Marshall, Greg W.
4
Mortimer, Kathleen
4
Parvinen, Petri
4
Peltier, James
4
Piercy, Nigel
4
Taylor, Charles Raymond
4
Ahearne, Michael
3
Boenigk, Michael
3
Corey, E. Raymond
3
Dannenberg, Holger
3
DeCarlo, Thomas E.
3
Dekimpe, M. G.
3
Eagle, Lynne C.
3
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American Marketing Association
11
Springer Fachmedien Wiesbaden
4
Cornell University / Department of Agricultural Economics
3
European Advertising Academy
2
European Society for Opinion and Marketing Research
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Books on Demand GmbH <Norderstedt>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Fertiliser Association of India
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb / Fachbereich Technischer Vertrieb
1
Harvard Graduate School of Business Administration
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
IGI Global
1
Institut für Marktorientierte Unternehmensführung Mannheim
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
John Wiley and Sons <Hoboken, NJ>
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Mittelstandssymposium
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Seminar on Do New Technologies Help or Hinder Marketing Decisions? <1992, Rotterdam>
1
Special Libraries Association
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
15
European journal of marketing : EJM
13
Journal of business research : JBR
13
Journal of marketing communications
13
SpringerLink / Bücher
11
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of advertising research
8
Journal of strategic marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of marketing
7
Journal of business-to-business marketing
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Springer eBook Collection / Business and Economics
6
The journal of personal selling & sales management : JPSSM
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Gabler Edition Wissenschaft
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Lehrbuch
5
Springer eBook Collection
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of marketing management : MM
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Proceedings series / American Marketing Association
4
The marketing review
4
Advances in advertising research
3
Australasian marketing journal
3
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Source
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ECONIS (ZBW)
916
USB Cologne (EcoSocSci)
27
EconStor
2
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1
Sales management
Dalrymple, Douglas J.
;
Cron, William L.
;
DeCarlo, Thomas E.
-
2004
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001803004
Saved in:
2
Sales Engineering : The marketing of technological products
Chorafas, D. N.
-
1967
Persistent link: https://www.econbiz.de/10000595929
Saved in:
3
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
4
Coordinating the five facets of integrated marketing communications
Raulas, Mika
;
Vepsäläinen, Ari P. J.
-
1993
Persistent link: https://www.econbiz.de/10000879798
Saved in:
5
Marketing communications
Anderson, Patricia M.
;
Rubin, Leonard G.
-
1986
Persistent link: https://www.econbiz.de/10000697546
Saved in:
6
Marketing communications
Coulson-Thomas, Colin
-
1986
-
Reprint
Persistent link: https://www.econbiz.de/10000716502
Saved in:
7
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
8
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
9
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
10
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
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